John Schouten

JOHN W. SCHOUTEN is a poet, a novelist, a consumer researcher, and a marketing professor at the University of Portland. He has authored two books to date: a textbook, Sustainable Marketing (New York: Prentice Hall, 2011), and a novel, Notes from the Lightning God (Langley, British Colum￾bia: BeWrite Books, 2009).


Articles/Essays – Volume 45, No. 2

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